What private label actually means in Turkey
Private label production in Turkey covers everything from a logo-only T-shirt to a fully-custom designed and graded collection. Most Turkish ateliers we work with offer four service levels: open-stock branding (you buy a stock product and add your label), design replication (you bring a reference, they reproduce), made-to-spec (your tech pack, your fabric, their make), and full development (a designer-led collaboration from sketch to delivery).
Tech pack essentials
Every successful private label run starts with a clean tech pack: front and back flats, BOM, fabric specifications with gsm and composition, stitch and seam specifications, label artwork with placement diagrams, hangtag artwork with placement, polybag specifications and any care label requirements. A clean tech pack reduces quote time from a week to 24 hours.
Branding components
Woven labels (centre back neck) printed in Turkey by specialised firms in Ikitelli or Esenler. Care labels printed satin or ribbon. Hangtags from local print houses (single or double-sided, embossed, foil or hot-press). Polybags branded or unbranded. Tissue paper, ribbon ties and box packaging if running premium positioning.
BOM costing transparency
Most reliable private label houses will give you a line-item BOM (bill of materials): fabric per metre and per piece, trims per piece, cut-and-sew labour, packing, profit margin. This transparency lets you negotiate intelligently and identify which line items to optimise as volume grows.
MOQ and pricing
Standard private label MOQs sit at 300 to 500 pieces per style per colour for a developed collection. For stock-based branding with custom labels and tags, MOQs drop to 100 to 200 pieces. Pricing is typically 25 to 35 percent below European house brands and 10 to 20 percent above Chinese commodity production.